Stensborg – Innovation in Nanotechnology

Stensborg, based in Denmark, specializes in developing compact nano-imprinting machines. Since its founding in 1997, the company has been at the forefront of the nanotechnology market for over 28 years. Their latest patented innovation, the Holoprint R2P, is designed for students and researchers to test and develop their ideas on a small-scale, accessible machine.

My task was to help Stensborg promote this groundbreaking product by creating compelling ads and inspiring content across multiple platforms, including LinkedIn, Twitter, and Facebook. Over the course of a one-year collaboration, I set up and managed targeted Facebook and Google Ads campaigns in various countries. Since Stensborg’s audience consists mainly of universities and research centers worldwide, the main challenge was identifying priority regions and testing different markets to find the most effective outreach.

In addition to advertising, I supported Stensborg’s SEO efforts by producing blog posts optimized for their key search terms. This strategy led to higher rankings for targeted keywords over the past few months, boosting the company’s visibility and brand awareness.

Some of the blog posts I created: